What is a Top 100 Boat Dealer?
The Top Dealers Awards — part of Boating Industry’s Top 100 Awards — is the only independent ranking of boat dealers in North America.
The annual list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Boating Industry Top 100 has recognized the top dealers in North America every year since 2005.
Expectations of a Top 100 Boat Dealer:
- Displays a consistent and clear understanding that the profitability of the organization is directly related to the extent that it focuses on customer satisfaction;
- Provides customers with an experience worth returning for and recommending to others;
- Prepares for future success with sound planning, marketing and training initiatives;
- Ensures an exceptional boating lifestyle…
Atwood Lake Boats understand that delivering on the promise of the boating lifestyle – not just a boat – is the No. 1 key to success.
How Do You Become a Top 100 Boat Dealer?
What are the Benefits of Purchasing a Pontoon from a Top 100 Boat Dealer?
When you purchase a pontoon from Atwood Lake Boats you will experience High Standards of Quality throughout our departments & locations:
- Sales- Upon entering our store, you will see an immaculate and organized showroom, as well as a sales staff with extensive annual education through all of our Boat Manufacturers on product knowledge.
- Service- You will witness a clean shop with state-of-the-art diagnostics and tools, as well as a knowledgeable factory trained & certified staff that displays high spirits and dedication to doing quality work.
- Parts- Highly organized & well stocked.
- Staff- Highly trained, engaging & genuinely happy to interact with customers.
How Atwood Lake Boats Embodies the Top 100 Boat Dealer Profile
Atwood Lake Boats, Inc. Mission Statement:
Atwood Lake Boats, Inc. Values:
1. Promise to Customers. Creating a consistent great customer service experience begins with staying true to the words we speak and the bonds we make. A customer-based focus ensures decisions are always individualized to make experiences easy & positive.
2. Continuous Improvement & Education. Commitment to the relentless pursuit of improving products, processes and service to enhance value for our customers and ensure growth for Atwood Lake Boats as a company. No one has all the answers, therefore maintaining a culture of humility and continuous learning will always be a central focus.
3. Accountability. Accepting responsibility for your actions and inactions to build trust internally and externally.
4. Integrity. Representing with strong ethics is a priority for everyone representing Atwood Lake Boats. When in doubt, do what is right.
5. Honesty. Acting in a transparent, trustworthy manner that earns the respect of customers, colleagues and the public.
6. Promise to Customers. A customer-based focus to ensure decisions are always individualized to make customer experience easy & positive.
7. Teamwork/Be an Ally. Working together utilizing each team member’s unique strengths to achieve results exceeding the cumulative result if each had worked individually.
8. The Diamond Rule. “Treat others the way they do not even know they want to be treated.” -Anticipate & exceed expectations of customers and colleagues.
Atwood Lake Boats Top 100 Boat Dealer History
We have been a Top 100 Boat Dealer since 2009, 13 consecutive years!
In 2009, we were ranked as #80, since then we have spent time continuously evaluating and improving. We make our certifications, educational training, facility improvement and overall company culture a top priority. This has resulted in us achieving a hire status in recent years.
- 2019- we were recognized as #20
- 2020- #16
- 2021- #16
- 2022- #15
